HRA PHARMA LTD.
HRA Pharma is a leading European pharmaceutical company with a global product presence and local operations in nine European countries.
In 2016, HRA commissioned us to create portraits of all of their staff members. We captured them dancing, playing sports, tucking their kids into bed, singing, playing with their children and much more. We took their stories and designed a bespoke website and exhibition space, where staff members could watch these films and learn about each other.
The reaction was overwhelmingly beautiful. Employees sat for hours watching these portraits. We witnessed laughs, tears, joy, surprise; a whole range of emotions. Most of all, we witnessed a new dynamic start to form within the company. A dynamic that felt more like a group of friends than a corporation.
The project is an introduction to an individual, a conversation starter, and an insight to how they think and feel. It breaks down barriers and delivers a sense of understanding and empathy.
It was wonderful. I spoke to Nora & Arie about my great passion in life. They gave me time to catch my words and helped me to find the right sentences. They are a great team!